During the revamp of America's cherished sub shops' delivery/pickup mobile application, we revitalized the user experience from top to bottom. Working as part of a talented team of 8 product designers, my responsibility was to spearhead extensive user research aimed at assessing usability and generating valuable recommendations based on the insights gathered.

By deeply understanding the needs and preferences of our users, we not only improved the application's functionality but also completely transformed its visual aesthetics. Through this comprehensive redesign, we were able to create an elevated experience that resonates with both existing and new users.

Introducing Our Cellar, the latest addition to LVMH's distinguished portfolio—a direct-to-consumer marketplace showcasing Moët Hennessy's exquisite wines, champagnes, and soon-to-be-introduced spirits.

We set out to seamlessly blend MHUSA's luxurious offerings with an inviting shopping experience, aiming to educate our users while paying homage to their iconic collection. Collaborating closely with MHUSA, our design team meticulously crafted an authentic and captivating experience. As the lead UX designer, I not only spearheaded the design process but also played a vital role in shaping the overall aesthetic.

In a world where innovation is transforming various industries, from dog walking to restaurants, traditional commerce often gets overlooked. However, what about the charm of shopping locally? While speedy two-day deliveries are convenient, our users crave the opportunity to support their local community.

That's where Main comes in. This platform empowers users to easily discover nearby stores and their available inventory, fostering a sense of connection and encouraging support for local businesses over large retailers. As the lead Product Designer, I played a pivotal role in this project, collaborating with a talented team of four to create an engaging and user-centric experience for our platform.